Market entry in Switzerland — done properly.
QIU Project & Management
QIU Project & Management
Market entry in Switzerland — done properly.
QIU supports international brands entering Switzerland by providing immediate local presence, operational execution, and commercial continuity — without the burden of building a full organisation from day one. We operate as an extension of your company, not as external consultants.
WHO WE WORK WITH
QIU works with international companies that recognize Switzerland as a demanding, high-standard market rather than a simple extension of the EU.
These are brands with solid products and proven traction elsewhere, looking to establish a credible presence in Switzerland — either for the first time or to correct an underperforming or fragmented setup.
What they need is not advice in isolation, but a senior local counterpart who understands how Swiss customers, partners, and institutions operate.
That counterpart must also be able to represent the brand with the same professionalism and credibility expected from established local players.
QIU is particularly relevant for companies that want to move forward decisively without immediately setting up a full Swiss legal and operational structure.
QIU also supports Swiss companies using the same operational discipline when expanding internationally.
WHY SWITZERLAND IS DIFFERENT
Switzerland combines market stability with very high expectations.
Customers expect clarity, speed, and reliability. Service quality, warranty handling, and logistics must be precise and consistent. Communication needs to work across languages and regions. Regulatory and administrative requirements leave little room for improvisation. Many market entries struggle not because of product weakness, but because operational complexity is underestimated or addressed too late.
QIU absorbs that complexity, protects brand reputation, and allows companies to learn the market properly before scaling.
WHAT QIU DOES — CORE SERVICES
Local Market Presence & Representation
- Swiss business address and official point of contact
- Local brand representation toward customers, partners, and service providers
- Multilingual communication (English, German, French, Italian, Portuguese)
- Day-to-day operational presence aligned with brand standards
Sales & Commercial Support
- Local sales representation or coordination
- Distributor and partner identification and onboarding
- Pricing logic adapted to Swiss market dynamics
- Commercial processes aligned with global strategy
Logistics, Warehousing & Distribution
- Coordination of import and customs processes
- Local warehousing via trusted partners
- Order handling and domestic distribution
- Returns and reverse logistics management
After-Sales, Service & Warranty Handling
- First-level customer contact for issues and claims
- Warranty case handling and coordination
- Repair, replacement, and return management
- Brand-protective handling of damaged or defective goods
Operational Setup & Scaling
- Market-entry operating model definition
- Sales, service, and logistics process setup
- Interim operational leadership when required
- Structured transition toward a dedicated Swiss organization
HOW WE WORK
QIU engagements are execution-driven and pragmatic.
The objective is not to produce reports, but to make things work — commercially, operationally, and reputationally. Depending on the mandate, QIU acts as local representative, operational lead, or project owner.
What remains constant is accountability: decisions are taken with a long-term view and aligned with the client’s brand standards and strategic objectives.
CONTACT
If you are evaluating Switzerland as a market, a first conversation often saves months of trial and error.